I wonder sometimes if Amazon shot itself in
the foot.
Back in January, I decided that Kindle Unlimited
wasn’t for me, and I went into wide release with all of my stories – except the one that I
wrote for J. A. Konrath’s Kindle World.
Now, for the casual reader, here’s an explanation
as to how Amazon works for an author: if an author chooses to make stories
exclusive to Amazon, those stories that are exclusive are boosted in visibility
to you, the reader. They are given priority over stories that aren’t exclusive. Amazon rankings drop rapidly, both as an author and in the sales/category rank.
In other words, it isn’t just that Amazon rewards those that choose
exclusivity…they also punish those that aren’t.
And, over the last three months, I’ve discovered
that Amazon may have shot itself in the foot by punishing those authors that
aren’t exclusive.
Since I’ve gone wide, my stories have bottomed on
Amazon. That’s fine, of course, I expected that. But, sales of my stories on
other sites have grown, and grown rapidly. These are sales that Amazon may or
may not have had – I have no way of knowing. All I know is that my sales at
Google Play have grown considerably. This month, it appears that my sales at
Apple are taking off.
I’m very pleased with my sales at other sites. Of
course, I have stories at Google, Apple, Barnes & Noble, DriveThruFiction,
Inktera, Scribd, Tolino, Smashwords, and numerous other sites. The first title
in the Justice Security series, Mama Told
Me Not To Come, and the first title in the Tales Of Sardis County series, Don’t
Come Around Here No More, are free everywhere, in the hope that you’ll
like what you read and will want more. I urge you to take advantage of that.
I can’t help but wonder if my new sales at other
ebook retailers are a result of the lack of visibility at Amazon, or if those
readers wouldn’t buy from Amazon to begin with. I hope that isn’t the case,
because those readers will miss out on the 8th title in the Justice
Security series, The Night Chicago Died –
A Jack Daniels/Justice Security Novel.
If it’s a result of a lack of visibility at
Amazon, then Amazon may have lost out on a cut of those sales due to an
insistence on exclusivity to enhance visibility.
I don’t pretend to know Amazon’s long-term plans,
but, to me, it seems to be a waste. If Kindle Unlimited did not demand
exclusivity, I would happily make my work available there.
I don’t understand their thinking.
Of course, others have speculated that it’s part
of Amazon’s plan to drive other retailers out of the ebook business.
I’m not seeing that. I’m seeing more sales for me
at other retailers. And I couldn’t be more happy.
I love Amazon. I will always offer my work there. I
even plan a follow up to the Kindle World story that I wrote.
But those Kindle World stories will always be the
only Amazon exclusives.
I won’t apologize for it. I’m enjoying the sales
and accolades from the other retailers right now.
But, to enjoy, I need you to…
Keep reading!
T. M. Bilderback (But you can call me Michael)
Visit my website: www.tmbilderback.com
Follow me on Twitter: @mrtmbilderback
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